What is the Magenta App and why do I need to download it?

The Magenta App is free and delivers unique Wiremu experiences to your digital device beyond the Hardcover Book. Download the Magenta App from the Apple App Store or Google Play.

By downloading the App, you be able to explore the ‘Wiremu Wins Without Wifi’ story as –

Interactive Digital Experience: Filled with animations that bring the story alive, narrated content and fun hidden gems on each page.

Augmented Reality: As an AR feature you’ll take Wiremu into a 3D environment where the image literally jumps off the printed book page.

How do I view the Interactive Digital and Augmented Reality Experiences?

Once you’ve purchased the Hardcover Book or Interactive Digital Experience from this website, you’ll receive a confirmation email.

You can then go the Apple AppStore or Google Play and download the Magenta App.

  • Interactive Digital Experience: To download the Interactive Digital Experience, you’ll start by entering your email address via the ‘redeem’ button on the Magenta homepage. Once entered, the Interactive Digital Experience will to start to download automatically. On completion, click the ‘Wiremu Wins’ icon within the Interactive Experiences library. The Interactive Digital Experience will open automatically and you can explore the wonderful world of Wiremu.
    • One device not enough? Don’t fret, you’ll be able to download the App and interactive book up to 5-times, meaning all your devices can contain Wiremu’s story.
  • Augmented Reality: Three simple steps. 1. Open Magenta and tap the ‘Scan Image’ button. 2. Point your device at the individual pages within your copy of the Hardcover Book. 3. Enjoy.
    • The first time you do this, the story will need to download. Subsequent times, the story will load automatically.

If you have any queries or concerns please contact us at wiremuwins@insightcreative.co.nz.

What is Augmented Reality?

Augmented Reality, commonly abbreviated "AR”, works by deploying virtual images over real-world objects. Common applications of AR technology include video games, television, and personal navigation, though there are many other uses.

Using AR, Wiremu’s adventure takes place in the virtual world and allows the reader to explore the story in new and interesting ways.

My access to the Interactive Digital Experience isn’t working within the Magenta App, what do I do?

In the first instance, please check to ensure you haven’t used up all your downloads on other devices. You can do this by checking the Magenta App library and referencing the download number on the bottom-left of the ‘Wiremu’ button.

If this isn’t the case, please email the support team at wiremuwins@insightcreative.co.nz who will be able to assist with your enquiry.