Insight Creative

Insight Creative is a strategic-creative design agency with a focus on telling effective and engaging stories. We help our clients tell their stories to their customers, staff, shareholders and community, changing perceptions and driving behaviours.

Strategy + Design. Online + Print + Environment.
Delivering results that accelerate our clients businesses.

Visit our website to find out more

Why we’ve created this book

Well! First of all, we’ve produced this multi-experience book for kids, to showcase our creativity and innovation across print, digital, animation and augmented reality. It’s been a team effort, working together to deliver Wiremu and to raise funds for our chosen children’s charity, Stand for Children.

Who is the book for?

Our primary audience for the story are children aged 7-10 years old. It is intended that it is a book they can read themselves. Research tells us kids of this age like adventure, surprise, imaginative stories and images, heroes, animals, sports and cool technology. They like things a bit little scary, but not too much!

The overall tone and feel is colourful, fun and exciting with a really strong New Zealand flavour. It has a high level of creativity which will have your child engaged and keen to come back and discover something new every time they look at it.

It could also be enjoyed by kids of a slightly younger age, but this may be in conjunction with a parent or caregiver reading it to them.

Stand for Children 

Stand has provided intensive social services to children and their families for over 100 years.

Stand Tū Māia transform the lives of children and young people who are at risk of physical and emotional harm because of their complex needs or the environment in which they are being raised.

Insight Creative has supported Stand for over 10 years and is delighted to raise funds for them through this book.

Find out more about Stand for Children.


Thank you to everyone who made this book experience possible.

K.A. Servian
Chris Davidson
Maggle Creative
Blue Star Print
BJ Ball Paper

And the entire team at Insight Creative who all contributed their ideas, effort and rad skills!